Why Barracuda Managed XDR made ChannelPro’s list of top profit-driving MSP solutions for 2026

See how Barracuda is helping MSPs turn advanced security into recurring revenue

Key takeaways

• ChannelPro named Barracuda Managed XDR one of its 26 Profit-driving Solutions for 2026.
• MSPs are looking for security services that generate recurring revenue without requiring them to build an in-house SOC.
• Customers increasingly want 24/7 threat monitoring, investigation and response capabilities.
• The recognition highlights growing demand for managed security services across the MSP channel.

When ChannelPro recently unveiled its annual list of the 26 Profit-Driving Solutions Every MSP Should Know About in 2026, it spotlighted the top technologies helping managed service providers (MSPs) grow revenue, improve service delivery and solve emerging customer challenges. We’re proud to share that Barracuda Managed XDR is among this year’s honorees.

The recognition matters because it points to something MSPs are seeing every day: Cybersecurity is no longer a “nice to have” add-on, but one of the most powerful drivers of customer value and recurring revenue.

ChannelPro highlighted Barracuda Managed XDR for enabling MSPs to deliver the advanced security outcomes customers need and now expect — 24/7 threat monitoring, detection, investigation, and response backed by security operations expertise. Just as important, it helps partners do that without taking on the cost and complexity of building their own security operations center (SOC).

Why Barracuda Managed XDR is resonating with MSPs

If you talk to MSPs today, one theme comes up repeatedly: Demand for cybersecurity services is growing faster than many providers can staff for it.

Customers need stronger protection, faster response and more guidance. But building a fully staffed SOC is a major investment in people, technology, processes, and around-the-clock operations. For many MSPs, especially those serving small and midsize businesses, that simply isn’t practical.

That doesn’t mean customers are willing to settle for less. They still expect someone to be watching for threats, responding quickly when something looks suspicious and helping them make smart decisions about reducing risk. MSPs are being asked to deliver more advanced security outcomes while also protecting their own margins and operational efficiency.

That is exactly where Barracuda Managed XDR becomes invaluable.

Instead of asking partners to build those capabilities from scratch, Barracuda Managed XDR gives MSPs a way to bring enterprise-grade detection and response to their customers as a managed service. It helps partners strengthen their security portfolios, reduce alert fatigue and create a more scalable path to recurring revenue.

Profitability is about more than adding another service

What makes ChannelPro’s recognition especially meaningful is that this list is not just about interesting technology. It is about solutions that actually help MSPs strengthen their businesses. That means improving efficiency, standing out in a crowded market, keeping customers longer, and building services that create repeatable revenue.

Barracuda Managed XDR a natural fit. Cybersecurity is not a one-and-done project. It requires continuous monitoring, ongoing improvement and the ability to respond quickly when threats appear. That makes it well suited to recurring service models. It also gives MSPs a reason to have more strategic conversations with customers about risk, resilience, compliance, and business continuity.

What this recognition says about the future of managed services

ChannelPro’s inclusion of Barracuda Managed XDR says a lot about where managed services are headed. Growth is increasingly coming from services that help customers reduce risk, improve resilience and get more value from their technology investments.

Customers need help navigating cybersecurity challenges, preparing for disruption and building more resilient businesses. Security has become central to that conversation.

That is why Barracuda Managed XDR making ChannelPro’s list feels timely. It reflects the growing demand for managed detection and response services and the important role those services can play in helping MSPs grow, differentiate and deepen customer relationships.